Project Description

The Coalfields Regeneration Trust (CRT) Wales

The brief

Yogi were appointed to raise awareness of CRT Wales’ work supporting coalfield communities across Wales via an extensive media relations campaign.

Our approach

We worked closely with CRT Wales to develop a programme of strong stories that highlighted the range of its work. In just three months, Yogi secured over £40,000 worth of media coverage for CRT Wales, including coverage on ITV Wales News, BBC Wales Online, Wales Online, The Western Mail and all target regional newspapers and online news sites, reaching their target audiences and achieving all set objectives.