The Big Step – Age Cymru
Take a Big Step around Wales. This October 2022 join Age Cymru on their 1,047-mile virtual walk, run or cycle around the circumference of Wales.
The Big Step helps Age Cymru combat rising loneliness amongst our older people, to be part of their biggest ever fundraising drive and to celebrate the beauty of Wales. Walk virtually along the wonderful Wales Coast Path, from South to North Wales then southbound via the historic Offa’s Dyke Trail.
The Brief
Having worked with Age Cymru previously on the Befriending campaign, Yogi was approached to help raise awareness for an up-and-coming event called ‘Big Step’. Big Step was a walk, run or cycle event that would see people traverse around the circumference of Wales virtually.
To take part in The Big Step was to help Age Cymru combat rising loneliness amongst older people, to be part of Age Cymru’s biggest ever fundraising drive, and to celebrate the beauty of Wales.
The task was to walk virtually along the wonderful Wales Coast Path, from South to North Wales then southbound via the historic Offa’s Dyke Trail.
What We Did
Our first task was to understand the target audience and what marketing materials we could produce to help promote this campaign. We began by putting together a logo for the campaign and an overall look and feel for the deliverables. These included a fundraising pack, social media graphics, branded marketing materials, and a corporate sponsorship packages guide.
All materials/artwork designed was available via the Age Cymru website.
