In a competitive care home market, Yogi has elevated the profile and reputation of the SilverCrest Group across South Wales through a fully integrated PR, marketing, and design strategy.
We have created a strong brand and look for the group while directing strong photography to make all marketing literature and adverts eye-catching and memorable. They have been admired by many at the Wales Care Awards, hospitals, Tesco banners.
We have adopted a proactive approach with pr stories with a pop-up restaurant experience in the homes and launching strong competitions such as an inter gardening project and art competition. We have also provided partnership opportunities for SilverCrest Group with Wilcare rise and recline furniture and other care or hospitality providers.
Yogi is very much seen as part of the SilverCrest family and has devised strategic motivational concepts for the staff with gift vouchers to thank the staff who have exceeded all expectations, organised annual ‘thank you’ events, unique team building days, and created an internal newsletter called iFlyer which keep all the staff in all five care homes across South Wales united and updated with all company news.
Award entry forms are an important way to recognise the hard work of the staff in the homes so Yogi has drafted these forms each year which has led to multiple wins over the last three years at the Wales Care Awards.