Thanks to our integrated communications strategy, Purple Poppadom and chef Anand George have enjoyed extensive national media coverage including daily nationals, high profile food critics and bloggers, UK-wide radio features and TV appearances including the BBC’s Curry Wars, where Anand appeared as a judge.
With Yogi’s support, Purple Poppadom has featured in everything from the Good Food Guide to the Michelin Guide and won over 20 awards.
Yogi prides itself on keeping the restaurant’s profile high by continuously developing and delivering creative campaigns and concepts. This keeps things fresh for customers and the media, always offering a new reason to visit or feature the restaurant.
These include launching Wales’ first ever pop-up restaurant with Anand (now a very popular concept!), opening a cookery school, introducing Indian tapas to the UK market, launching Anand’s first cookbook, bringing Indian street food concept to life with the restaurant’s van Tukka Tuk and recent events such as the Gin Festival ‘Spirit’.