GE Healthcare, a global life sciences company, opened the first phase of its Innovation Village in Cardiff; a campus dedicated to growing business and developing technologies for the global life sciences industry.
We were commissioned to create a brand for the new Innovation Village which complimented the existing GE brand while retaining its own individuality. The concept, inspired by the periodic table, had to appeal to potential academic and life science businesses.
The brand was applied to signage, advertising and marketing literature throughout the new facility. A short film was produced for the launch day along with a banner stand and marketing collateral to exhibit the new premises.