Yogi created a concept to actively position Future Inns as Cardiff’s first cycle-friendly hotel, to take advantage of the massive growth in cycling and the Welsh capital city’s growing reputation as a cycling city.
This included using our connections with our clients, cycle storage experts Odoni Elwell, to create a bespoke cycle parking station based on the Future Inns logo.
The partnership grew and extended to hosting a Cardiff Cycling Conference with guest speakers, Wales’ first Bradley Wiggins photographic exhibition, and hosting the Cardiff Triathlon.
This campaign established our client at front and centre of the Cardiff cycling revolution, introducing it to many more organisations, as well as sporting and family cyclists. It also provided a wealth of marketing and promotional opportunities to generate increased business and bookings for the hotel.