Project Description


The brief

Haverfordwest-based FRIO UK, makers of the world’s first patented cooling wallets for insulin, appointed Yogi to help it expand its global customer base and their understanding of its full product range.

Our approach

Yogi embarked on a comprehensive PR, marketing and design campaign for FRIO targeting each product’s specific market including diabetics, outdoor and leisure and the drinks industry. As well as delivering an on-going social media programme, brochure and exhibition stand design, viral videos and regular, targeted e-newsletter, Yogi has worked with bloggers across the UK on a review programme to share positive product experiences. We have also achieved national and regional media coverage for the business, its people and products.