Caru Cymru Branding and Campaigns

Its aim is to inspire the people of Wales to take action and care for our environment, building stronger, healthier communities and making a positive difference to our planet.

The freehand style of the heart symbolises the organic nature of Caru Cymru, for the people. It conveys accessibility and inclusiveness; a movement open to and built on partnerships and the vital role of the individual in making a difference.

Overall, the Caru Cymru brand is confident and inclusive, enabling anyone who displays it to clearly demonstrate their commitment to playing a part in protecting the environment of Wales.