Project Description

Capital Coated Steel

The brief

Capital Coated Steel is Europe’s largest independent specialist distributor of pre-coated steel. In 2015 the company was set to relocate from Cardiff to Newport in the biggest move in its history. Yogi was appointed to raise awareness of the move and to generate positive media coverage around it.

Our approach

We worked with the client to develop a programme of positive news stories that not only showcased the benefits of the move to the Newport economy, but also increased understanding of the work carried out by Capital Coated Steel. During the initial contract, Yogi secured coverage in all relevant regional and national newspapers, online sites and also arranged an official opening of the site by the First Minister for Wales, which generated further media interest. As a result of our successful launch campaign, Yogi were re-appointed to deliver an on-going, European-wide PR and media relations programme for Capital Coated Steel.