Project Description

Accentu8

The brief

After identifying a gap in the market for contemporary designed rise and recline chairs, we were commissioned to create the brand ‘accentu8’ by manufacturing company Wilcare, which has worked closely with healthcare professionals across the UK and Ireland.

Our approach

Yogi was instrumental in securing designer Angela Gidden MBE to design accentu8’s range of modern rise and recline chairs, which has remained an on-going partnership. As well as creating the accentu8 brand, Yogi also developed a full range of marketing collateral, including brochures, exhibition stands and a fully responsive website. In addition, we work with the accentu8 team on a structured on-going PR, marketing and social media programme to keep the brand front of mind in the industry.