Accentu8

accentu8 is about ‘making life better by design.’

How Yogi created the accentu8 brand logo

After identifying a gap in the market for the contemporary designed rise and recline chairs, we were commissioned to create the brand ‘accentu8’ by furniture manufacturing company Wilcare, which works closely with healthcare professionals across the UK and Ireland.

Our approach

Yogi was instrumental in securing designer Angela Gidden MBE to design accentu8’s range of modern rise and recline chairs, which has remained an ongoing partnership. 

Following intensive work with Angela, Yogi created a font-based brand logo designed to convey the light, stylish and contemporary, Scandinavian-inspired lines of the furniture.

Yogi also developed a full range of marketing collateral, including brochures, exhibition stands, and a fully responsive website. In addition, we work with the accentu8 team on a structured ongoing PR, marketing and social media programme to keep the brand front of mind in the industry.

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