Exports are Booming for FRÍO UK

Fantastic news for our client FRÍO UK; it has doubled its global export market in just five years. We provide full service marketing support to the Haverfordwest based company, which now supplies 50 countries across the world with its innovative cooling products.

FRÍO’s core product, the world’s first patented insulin and medicine cooling wallet, contain crystals which transform into a cooling gel when activated by water. FRÍO wallets keep insulin and over 30 other temperature-sensitive medicines like asthma pumps and epi pens within a safe 18-26°C temperature range for at least 45 hours, even in environments with temperatures close to 38°C. All FRÍO products are designed and manufactured on site at its base in Wolfscastle in Haverfordwest.    

The company was founded by the Wolsey family in 1996 and export business now accounts for 80% of FRIO’s sales. It has recently opened an office in Germany to assist burgeoning sales across Europe. Chris Wolsey, managing director of FRÍO Ltd, said: “Our export business has gone from strength to strength in the last five years and we have made significant investments to continue to develop it.

“Our biggest growth market is definitely the United States and Saudi Arabia is probably the fastest growing market in recent months. We have plans for two more offices outside of the UK in the next 12 months and we are already expanding our export team.”

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FRÍO’s success has seen this unique cooling technology expanded into other product lines including drink coolers, cosmetic wraps, migraine soothers and sportswear including head and wristbands.

The inspiration for FRÍO’s cooling technology came from within the Wolsey family. In 1991, Helen Wolsey, who was a professional powerlifter, was competing in the World Powerlifting Championships in New Delhi and struggling to adjust to the 110 degree heat. Her family developed new cooling technology into special head, wrist and neck bands for her to wear during warm-ups to keep her temperature down. Helen went on to become world champion and the cooling bands were soon spotted by other sports teams and a demand was established. FRÍO was set up in 1996 and the cooling bands were used by the British Olympic and Paralympic teams in Atlanta that year.

Find out more about FRÍO and see the full range of medicine cooling wallets here: www.friouk.com

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