Celebrating the Rain

When a cyclist and a National Roadster car collided on a street in Buffalo, New York, late one rainy night in 1917, the impact was felt around the world. Although the cyclist was not seriously injured, the accident was enough to profoundly shake the driver of the car, Buffalo theatre owner J.R. Oishei. Vowing that such an accident should never happen again, Oishei was determined to improve drivers’ ability to see during bad weather.

The company that Oishei formed, the Tri-Continental Corporation (later shortened to Tri-Co), introduced the first windshield wiper, Rain Rubber, for the slotted, two-piece windscreens found on many of the popular automobiles of the time. Today, TRICO® is one of the world’s leading manufacturers of windscreen wiper systems, wiper blades and refills, with plants on five continents.

To help TRICO celebrate their centenary year, we designed the label for a specially brewed beer named “Brew 17” to be given to all TRICO customers. Cheers to the next 100 years of developing innovative products for the advancement of road safety.