Want to know more about the team here at Yogi? You’re in luck! Here is our first ‘All About…’ feature. Up first is Jo, our Director of PR & Marketing.
Last book you read?
Dolly Alderton’s Everything I Know About Love – a great, care-free holiday read
Favourite place to eat?
Anand George’s Tukka Tuk for its amazing Indian street food. I will visit a food festival just to have his sweet potato chaat and kale!
World Cup or Love Island?
I hate to admit it but Love Island is my guilty pleasure at the moment! However I have Portugal in the office sweepstake so I may tune in for the odd game.
Morning person or night owl?
Definitely a night owl. Nothing exciting ever happens at 7am does it?!
Facebook, Twitter or Instagram?
I’d say Facebook although I’m pretty impressed with the new Instagram IGTV so I may be swayed…
A campaign/project you’re proud of?
I think the journey that we’ve been on with our client FRIO over the last three years is one of my favourites. From establishing the brand in the health market with new branding and design concepts, to providing strategic PR, social media and digital marketing, we’ve helped the business, which makes a unique type of insulin cooling wallet, grow into an international brand.
What makes or breaks a campaign?
Planning! A good campaign is always well-planned and driven by achieving specific objectives. A poor one will go for quick, flashy wins over results.